Weekly Recap!

I cannot believe it is Friday! This week just flew by. This week was insanely busy! (As usual!) We even added a few new members to our team! I am currently training Donna in the front office and Stephanie has joined our Senior Department! They are both doing great! Speaking of seniors, we had a very busy week photographing the Class of 2013 seniors from Wellington, Bartow, Dunedin, Father Lopez, George Jenkins, Tampa Bay Tech, Tenoroc, and Zephyrhills High Schools!!! We got some really feedback and it appears everyone had a wonderful time.


We are currently putting the finishing touches on our June newsletter! It will be a great one. We will debut our first History Lesson in this month’s newsletter. I think it is a great idea to share our history with all of our customers. Not everyone has the chance to read our blogs, so this is our attempt at really reaching out.


In even more exciting news, we are also going to be launching our Senior Spotlight campaign in the upcoming weeks. Seniors can enter for a chance to become one of the Leonard’s Senior Spotlights. If they are chosen, their spotlight feature will be published in our weekly blog as well as in our monthly newsletter. Their best two photos will be posted on all of our social media outlets and we will create a Facebook Album dedicated to them. Oh, and they will receive a discount voucher for a future purchase! Sounds pretty amazing, right?


Well, I hope you all enjoy your Friday night! I will be posting throughout the weekend.



(Mimi and I!!! Go check out the Employee Spotlight I wrote on her!!)


Questions? Comments? Feel free to contact us at socialmedia@leonards.com

History Lesson: Leonard’s At The Start of The New Millennium

Happy Thursday everyone! This week I am focusing our History Lesson on the time period of 2000-2005. At the start of this decade there were fears that the computers would not shift correctly into the new millennium. This was known as the ‘Y2K’ scare. It was a major relief when very few issues actually occurred. It was also during this time that Potter-mania began! (I just had to put that in here! Who doesn’t love Harry Potter?!)


Leonard’s experienced a great push in technological advancements during the first part of this decade! In early 2000, we replaced one of our four-color Offset presses with a new five color and we installed a new film processor to handle the increase in capacity of our Lab. We also installed our second AGFA (Package Print Lab) System. By 2003, we replaced one of our four-color Offset presses with a new model. This increased the maximum capacity on one shift to 80 million pages per year. (Whoa!)


In 2004, we installed our first high-speed Digital Photo Printer. By this point, film was completely phased out and we were 100% digital. This was a major shift in how our Lab operated. We then purchased a photo packaging system to work with this new printing technology which yielded 450 packages per hour. (Double WHOA!) By the end of 2005, we installed our first Indigo Digital Offset printing press. This is used for printing yearbooks, photo proofs, price lists, brochures, business cards, etc. This machine prints 4,000 unique pages per hour! By this point in time, Len Tucker, our President, is the architect of our own proprietary digital camera software – LensCam™. This program was a necessary addition to fulfill our growing needs, especially when the software available on the market could not meet them.


Hope this blew your mind!! (It definitely blew mine! Thanks for all of your help, Randy!) Check out some awesome photos from this decade!



The generations of the Tucker family!

Leonard and Ruth! I hear he was quite the dancer!

The whole family at Leonard and Ruth’s 60th wedding anniversary.

Our wonderful founders!


Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Employee Spotlight: Getting to Know Our Leonard’s Team!

This week I decided to pull out an older interview I conducted back in the spring. It was with Mimi from our Photographic Lab! She is a hard worker who always brings a smile to everyone’s face. Mimi is truly a wonderful person and we are so happy to have her with us each season. Check out our interview!



  1. What is your name?



  1. Which department do you work in?

Quality Control


  1. What are some of your daily tasks?

I check for damages to paper, color, and packages. I also retouch photos.



  1. Here at Leonard’s we capture memories! What is one memory you are glad you captured through photography?

The birth of my first grandchild!



  1. What are three words that best describe you?

Reliable, Sociable, Nurturing



  1. Do you have any special talents?

Gardening! I recently landscaped my front yard and was so thrilled with my accomplishment!



  1. If you could learn to do anything, what would it be?

To play golf. I think it would be relaxing and a fun (and maybe frustrating) way to exercise.



  1. If you could meet anyone, living or deceased, who would it be?

John F. Kennedy. He was my first presidential vote. Oh, and Derek Jeter because he is my favorite Yankee baseball player!



  1. What is the best part of waking up?

When I have time to sit outside with a cup of coffee watching the sunrise over the lake.



  1. Is a picture worth a thousand words?

Not too long ago I came upon a box with old pictures and yes, it was worth a thousand words!



Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Senior Focus: Our Seniors Have Style!

Here at Leonard’s we pride ourselves on offering photo sessions that truly capture the personalities of our seniors. We always recommend our seniors bring props and clothing that show what makes them who they are. Each year we are honored to photograph such incredible students. Take a look at some our amazing seniors! They definitely have style!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Love it or Leave it: Metallic Accessories

Let’s be honest, metallic accessories have been seen all over the runways, in magazines, and all over our favorite cities this season. They may not be everyone’s cup of tea but we can all agree that these space inspired metallic shades are definitely eye-catching. Whether you’re wearing a trendy studded leather jacket, a glamorous gold clutch, or a pair of ultra modern and edgy heels, the question at hand is: do we love or leave this trend!?!?


Let us know what you think!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Weekly Recap!

Happy Friday all! The sun is (finally) shining here in St. Augustine. It is no surprise that this was another crazy busy week. We were at Ridgeview High School for the first half of the week photographing their seniors and today we were at East River High School! Speaking of seniors, we welcomed the lovely Natalie Morris to our Senior Department this week as well! I had the pleasure of having her in the front office with me for several months until she found her new home with the rest of our awesome senior team! Best of luck Natalie! We know you will rock in the Senior Department!

The senior studios are up and running this month! We have tons of seniors coming in and we will also be shooting on location throughout the rest of the month. I love this time of year! I will be featuring a three-part series about our studios in the next three newsletters. Very exciting! Well, I hope you all have a fabulous weekend. I will post throughout the weekend.




PS: Seniors, if you still need some inspiration for your photo sessions, please feel free to browse through our blogs and style guides. Any questions? Contact me personally at socialmedia@leonards.com


History Lesson: We Love the Nineties!

This week I am happy to be writing about a decade I know very well. As a member of generation y, this decade is one I hold near and dear to my heart. I mean after all, this was the decade in which our beloved cell phones came into existence! And Friends! You can’t forget about those nineties sitcoms. But I digress! Most notably, the 1990’s was a decade that experienced incredible innovations in digital technology. It was a time that we at Leonard’s are very proud of. Below is a little timeline of some of our monumental moments of the nineties!


1990– Leonard’s installs our second full color printing press which allows us to print over 130 million full color copiers per year!


1992– Leonard’s purchases it’s first of two new long roll film scanners from Kodak. This scanner came with the ability to scan film with hundreds of images via the aid of a film drive. Unfortunately, it was delivered with the film drive inoperable! Our current President, Leonard Tucker Jr., wrote a script for the program in order to make it work. This gave Kodak the ability to place this and future models in dozens of labs across the U.S and aid in the birth of Digital photographic input. (Wow!)


1994– Leonard’s purchases it’s first of three 11 inch wide Digital printers from Kodak. This gave us the ability to print digital composites and streamline processes.


1996– Leonard’s purchases its first CTP (Computer to Plate) Platesetter. This device phased out the litho camera technology that was used for the past three decades.


1996– Conversion of yearbooks to computer design begins. Randy Sellers creates templates for panel flowing via a database and writes the Apple Script code to drive QuarkXPress page layout software.


1997– Leonard’s celebrates 50 years in School Photography!!


1999– Leonard’s purchases it’s first of two Print Package Lab systems for AGFA. This greatly streamlined our photographic lab with four main pieces of equipments:

1. Sun Server

2. The film edit station

3. Film printer with the ability to read film density and color for better accuracy

4. Photo Packaging System that had the ability to cut and insert photos per order into an envelope and apply customer labels.



I’d like to thank Randy Sellers, our Director of Operations, for all of his help with this week’s History Lesson. Check out some photos of our founders, Ruth and Leonard, in the nineties!



Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Men’s Fashion: The Basics

During the senior season we always focus on women’s fashion tips and style. I wouldn’t be surprised if our senior guys felt a little left out. Well, today all of our male followers are in luck! I have put together a little list of the basic rules of menswear. Stick with me and you will become your school’s most popular sartorialist!


Don’t Go Crazy

Ever heard of the saying KISS? (Keep it simple stu….)Gentlemen, keep it simple! Don’t overdo it. Don’t wear more than three accessories or more than three colors. Don’t start dressing like a rock star all of a sudden because the movie Rock of Ages inspired you. (Unless you’re in a band of course and even in that case try not to over do it! Just try to avoid leather pants…eek.) A simple but stylish look is always better than flashy and tacky.


The Proper Fit is Key

Most guys wear clothing that is either too large or way too tight. The most remarkable improvement you can make to your own style is to make sure everything fits perfectly. (If your jeans are tighter than your girl friend’s we have a serious problem!)


Reinvent Your Casual Look

Remember, casual doesn’t have to be drab and boring. Have fun with polo’s, beige blazers and boat shoes! Add a pop of color for some flair.


Take a Risk!

Dare to take some risks. Dress to impress! I always say it is better to be a little bit overdressed than under dressed no matter where you go. Also, don’t be afraid to try new things. You might end up loving something you never thought you would (i.e.: Cardigans for men! Hey! If Ryan Gosling can wear one, so can you!)


It’s All about Detail

Don’t be afraid to include a scarf, a pocket square, a bow-tie or even the way you tie your tie knot. Mind the details!! I read that the last item you put on is usually the first one noticed. Keep that in mind when adding details to your look.


Shoes, Shoes, Shoes

Get a great pair of shoes. (And please just TRY to keep them in good condition!) I will tell you why: your shoes are one of the first thing people notice about you. (Especially women) Make a good impression by wearing a sharp pair of shoes. #Justsayin


Just Be YOU!

Your style represents who you are as a person. Cultivate your own fashion sense and stay true to who you are as a unique individual. Let your personality shine!!

(See? Our seniors have some serious style!)



I really hope this helps. Send me some photos of you looking your best! I will post them on the blog 🙂



Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Senior Focus: Bringing the Studio to You!

During the senior season Leonard’s always shoots on location at our high schools. Some schools have their seniors visit our studios while others decide to have us come out and bring the studio to them! This is typically the case with our high schools that are out of the area or not located near a studio. Our photographers bring everything they need to set up our studio on location. They have a section dedicated to shoot formal scenes as well as areas for casual photos, including outdoor environment scenes and select backgrounds. Seniors are still encouraged to bring clothing and props that best describe their personalities. Our photographers make sure they get the best shots no matter where they are shooting!

Here are a few of our favorite photos from school shoots!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com


Love it or Leave it: High-Low Dresses

High-Low dresses have become super trendy this season! The super chic high-low hemline is a perfect way to show off your summer style. They are also extremely versatile. You can find boho high-low skirts, glamorous high-low dresses and even high-low tanks! So, the question at hand is: do we love this figure flattering style? Or should the high-low dress be left behind?

Let us know what you think!



Questions? Comments? Feel free to contact us at socialmedia@leonards.com