Weekly Recap!

This is truly one of the most exciting times of the year at Leonard’s. The creativity that surrounds our senior season is amazing. We have such a good groove going too. Between the different departments within our Customer Service team, we seriously perform at an incredible degree of efficiency. Our senior department is now full! With five members the customer service calls are rolling in and out with ease.


We had senior photo shoots all week! Our studios were open, accommodating seniors from all over the state. We were even on location at several high schools. This weekend all three studios will be open again. I will be helping out at our Saint Augustine location so please say hi if you are in for your appointment! Last weekend I had way too much fun with our new chalk board walls. It was awesome!


Well, I hope you all enjoy your Friday! I will be posting throughout the weekend, as always!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

History Lesson: Throwback Thursday

I thought I would write something a little different today! I am going to focus on one of the first successful color materials used in photography: Kodachrome. Eastman Kodak introduced this type of multi-layered color reversal film in 1936. Kodachrome was developed during the early 30’s by two scientists. It was first used in motion pictures until it was then manufactured for smaller movie film and cameras. It was praised for its storage longevity. Kodachrome is now known for being the oldest surviving brand of color film. It was manufactured up until 2009 when it was discontinued.


Pretty cool, huh? Happy Thursday!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Interning at Leonard’s!

Most of you are reading the blog today and wondering why I am not spotlighting another one of our fabulous employees. I thought it would be better to write about our wonderful students that are interning with us this summer! Supporting local students has been an ongoing passion of the three-generation-run Tucker family operation. We currently have three interns from three different local schools participating in a six-week program: Anthony from Pedro High School, Courtney from Creekside, and Trace from Nease. The students will spend twenty hours a week in our Photographic Lab with our Digital Editing team as well as our Visual and Creative Marketing Department.


We are so excited to have them!! I will be writing up spotlights on each of them for the weeks to come. Maybe they will even guest blog for us? #wishfulthinking



(Above is John and Robert! Our interns will be spending a whole lot of time in the Visual and Creative Marketing Department with these two!!)


Questions? Comments? Feel free to contact us at socialmedia@leonards.com


Senior Focus: Photo Sessions by Leonard’s!

At this point of the season a lot of parents are asking about our different senior photo sessions. So, today’s Senior Focus is dedicated to them! At Leonard’s we offer several senior photography sessions. We know that these photos will be cherished for many years to come so we pride ourselves on offering the most versatile and innovative products. The experience with Leonard’s will be truly unique. Our main goal is to capture the senior’s personality and style. This year the focus is on the Class of 2013 and Leonard’s will make sure all of our seniors shine!!


Ultimate Session:

The Ultimate Session includes the Yearbook Formal, Glamor Formal, and your choice of 5 clothing or scene changes. Your unique style shines through in as many ways as we can create it. Bring lots of outfits and anything else you want and we will use them to portray your Journey.


Designer Session:

The Designer Session includes the Yearbook Formal, Glamor Formal, and your choice of 3 clothing or scene changes. This is a good session for your car, sports equipment, and pets.


Value Session:

The Value Session includes the Yearbook Formal, Glamor Formal, and your choice of 2 clothing or scene changes.


Yearbook Session:

The Yearbook Session includes the Yearbook Formal and Glamor Formal.


Happy Tuesday! Check out our monthly newsletter! It is available on the blog.




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Love it or Leave it: Rompin’ Around

While it is certainly true that rompers are somewhat of the quintessential summer item, few people are still sitting on the fence with this trend. Rompers are definitely versatile! They can be super playful and chic at the same time.  Some say there is always a romper for every body type and occasion. But can a romper really be worn by many body types?All in all, the question of the day is, whether or not we should love this flirty look or leave the onesie inspired rompers for children’s play clothes?


Tell us what you think!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com


History Lesson: Leonard’s Photography Today!

Well, we have made it to the final part of the current decade. A whole lot was going on during this period. Although we lost our beloved Ruth Tucker in 2007 and then Leonard Tucker Sr. in 2011, Leonard’s continuously made incredible advancements and achieve amazing accomplishments. In 2006, we installed our second High Speed Digital Photo Printer to handle our increased volume. This is where Leonard’s really begins to focus on the high school senior market. By 2008, we had installed a brand new CTP System from Screen USA. This system generates 300 medium format aluminum printing plates per day. The press-room and pre-press departments benefit from this increase in efficiency.


We also gained a wonderful addition to the Leonard’s sales team. In 2008, Dan Bell joined the team as our Vice President of Sales. Dan came with over thirty years of experience in our market. His resume includes working with Olan Mills and Josten’s as National Sales Managers.


By 2009, Leonard’s is the fastest growing business in the state of Florida for High School Seniors; an accomplishment achieved two years in a row. We continued to grow in the High School Senior market at a much faster rate than anyone in our region through 2010. After the passing of Leonard R. Tucker Sr. in 2011, the company was left in the good hands of left  his children and grandchildren.


What is happening in the world of Leonard’s in 2012, you ask? Well, over the past few years we have converted our video department from analog to 100% digital. Leonard’s is now completely free of all photo, litho film and video tape. A huge advancement considering we started out using glass plates in 1900 and then progressed to film in the 1920’s. Hence our saying: Leonard’s- From Glass Plate to Solid Slate!™



I hope you all enjoyed our journey! I am going to have to come up with pretty sweet ideas for the history blog now. In the meantime, check out our awesome video that pays tribute to our founders, the late Leonard and Ruth Tucker!




Today’s blog is dedicated to our founders, Leonard and Ruth Tucker. No amount of time can weaken their presence, for they are alive and well in our hearts!



Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Employee Spotlight: Getting to Know Our Leonard’s Team!

This week I interviewed a truly awesome team member: Brendan Chamberlain! Brendan is a real go-getter! He is one of our photographers in the Northern Florida region. He is always willing to lend a helping hand. Not only is does he photograph our school children and high schoolers, but he is one of our senior photographers! Check out our full interview! (We share a birthday! I swear that wasn’t the reason I chose him! Although he is a pretty cool guy and it is probably because we do share a birthday!)





1. What is your name?


Brendan Chamberlain



2. Which department do you work in?





3. We are some of your daily tasks?


Taking pictures of students, loading and unloading equipment, driving, and some paper work.



4. Here at Leonard’s we capture memories! What is one memory you are glad you captured through photography?


The moments right after my daughters were born!



5. What are three words that best describe you?


1. Caring, 2.Adventurous 3.Outgoing



6. Do you have any special talents?


I like to act, I am good with tools, I roller-blade, ran a marathon once, I am ambidextrous, an artistic, I can juggle (not great).




7. If you could learn to do anything, what would it be?


I have a few things. 1. I would love to learn a second language (Italian) 2. Play the trumpet like Miles Davis. 3. Sing well.



8. If you could meet anyone, living or deceased, who would it be?


My father, he passed away in Sept. 2001 and I would love to see him again. I miss him!




9. What is the best part of waking up?


Knowing that I have the day to do what I want, perhaps it’s spending the day with my family, or maybe I get to work on a painting, or going to the beach to work on my skim boarding. But the best part of waking up is knowing that I have Tracy, Emily and Riley in my life.



10. Is a picture worth a thousand words?


I prefer my pictures to be worth one word…”WOW”



Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Senior Focus: Senior Season FAQs!!

The senior season is in full swing! During this time of the year there are always plenty of questions, both, parents and students ask before their photo sessions. To help prepare our seniors for their photo sessions, I thought it would be a good idea to answer some of the frequently asked questions!

If you have any other questions regarding senior season, please feel free to contact me! I would be more than happy to help in any way that I can!


What Do I Need To Bring To My Photo Session?

            Guys please wear a PLAIN white t-shirt for your formal photos. We will provide the tuxedo.

            Girls bring a spaghetti strap shirt and we will provide the Black Drape. Remember to bring any pearls or special necklace that you would like in your pictures.

* Bring a wide variety of garments for your clothing changes, including dressy and casual. Don’t forget to bring any props including musical instruments, sports equipment and uniforms. This photo shoot is all about you!

I Missed My Appointment. What Do I Do? Will I Be Charged?

You will automatically be rescheduled for retakes. Please check with your school for their yearbook cutoff date. Do not worry! You will not be charged for missing your appointment!

Can My Friends Be In My Pictures?

Yes! It will be up to you to coordinate your appointment times accordingly. Family is always welcome too!

How Long After My Photo Session Will I Receive My Proofs?

Your proofs will be ready to view in 3-4 weeks. You will receive a proof packet in the mail that will give you the ability to view your pictures on our website.

Can I Order My Pictures Online?

Yes. It is the quickest and easiest way to order your picture packages. If you do not wish to order online, we do provide the necessary forms to order through the mail.

Will My Picture Be Retouched? Can I Pay For Additional Retouching?

We provide “Blemish Free” retouching for all pictures ordered and it is already included in the price. We do provide additional retouching options such as whitening teeth and eyes, removing braces, removing tan lines, and other various options for additional charges.



Questions? Comments? Feel free to contact us at socialmedia@leonards.com


Love it or Leave it: Color Blocking!

Honestly, color blocking is a trend that has been around for a while now but that did not stop me from choosing it to be the trend of the week.. I am going to come right out and say it: I am definitely a proponent of color blocking. However, I thought it would be interesting to get your opinion of this trend, especially since we see color blocking in so many varieties now. Celebrities and fashionistas are even color blocking separates now! These colorful separates and bright accessories are creative ways to make any summer look ultra chic.

Let us know what you think!



Questions? Comments? Feel free to contact us at socialmedia@leonards.com