History Lesson: The Eighties and The Big Move!

The 1980s was a decade of great social, economical and technological advancement. It was during this decade that Leonard’s Photography made the “Big Move” from our humble St. George Street location to our present location on San Marco! For a short time Leonard’s continued to utilize the St. George location for film processing until it was eventually moved over permanently in 1983.


At this point, we were still bagging all of our photos by hand. It was an extremely tedious process that required the use of many employees. Leonard’s was operating almost twenty-four hours a day with second and third shifts. A few of our wonderful team members up in the lab began working for Leonard’s during this time. Susan Winman, the Photographic Lab Supervisor, began during the Big Move. She was brought on to help Linda with film processing at the St. George location!


Here are a few photos from the eighties!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Polka Dot Fever!

It is so exciting that polka dots have become super trendy! Polka dots can be such playful prints. Experimenting with different polka dotted pieces can be done easily with splashes of color, other funky prints, denim and maxi skirts. You can even achieve a classy look by matching a polka dot skirt with a neutral top. Or, pair a bold top with some statement jewelry for a super chic effect. No matter how you wear it, polka dots have become extremely stylish this season.

What do you think!?!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Senior Focus: The More the Merrier!

Senior season is in full swing!! We are so excited to begin shooting. That being said, one of the most frequently asked questions we are asked by seniors and their parents is whether or not you are allowed to bring friends and family to your senior photo session. The answer is always yes, of course! These photos are all about you! Just be sure to coordinate with friends and/or family so that everyone can make it! Some of our best shots are seniors and their best friends or family members!


Check out some of our favorites!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Love it or Leave it: Denim Shirts!

Chambray shirts are all the craze this season! These trendy button downs are considered a versatile staple in one’s wardrobe. You can pair a Chambray shirt with feminine floral patterns, maxi skirts, paired with blazers and even more denim (as long as the washes are different)! The question is: do we love this trend or should we leave it!?!

Let us know what you think!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Senior Style Guide!

Hope you are all enjoying your Memorial Day weekend! It is certainly flying by. Anyways, this upcoming week we will be at another Kick Off and then we start shooting the following week. Since we will start shooting senior photos so soon, I figured everyone could use a few tips from our really awesome senior style guides. It is important to remember that the main goal of your senior photo session is to capture your personality and style. So, just be you!

Guys,  here are a few tips for various styles!


If you have a more athletic style, try a polo and soft layers. Don’t be afraid to wear a classic jersey or your favorite sports paraphernalia!


If you’ve got a preppy look, go for a more natural palette. Layer some collared shirts and accessorize with soft leather. Boat shoes are a must!

Tailored Chic:

Try rolled up slacks, a fun bow-tie and jacket. Cardigans work well too! Layer with funky t-shirts and fitted jeans.


Ladies, here are a few tips for you!


If you want to go for a trendy look, try layering different pieces with pops of color. Fun jewelry and unique accessories are a must! Skinny jeans, vintage t’s and other casual pieces are awesome as well!


If you have a more glamorous sense of style you will want to find modern dresses with chic heels and wedges. Don’t be afraid of mixing it up with retro jackets, fashion jewelry and even red lipstick!


If you are super feminine and boho fabulous, you will want to try billowy tops and dresses cinched with belts. Floral patterns, layers of natural fabrics, boots and wedges all tie into this look!


Hope this was helpful! Let us know about your own style tips! (And for those of you riding out the storm, stay safe!)



For the full style guide, check out our website! http://www.leonards.com/SeniorFocus/faq.html


Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Weekly Recap!

Can you all believe this week is over? I think I am in shock. It was yet another busy week for us here at Leonard’s. As the school year comes to an end, we are working hard to get all of our yearbooks sent out as well as preparing for our upcoming senior season. This time of year is always a bit crazy (but good crazy!).

Here is the Recap!

Murray Middle Graphic Design Portfolio:

Leonard’s sent two team members, Robert Parker and Blanche Joslin, from our Visual and Creative Marking Department to the Murray Middle School Graphic Design Portfolio Review! They sat on the review board and gave feedback to the Murray students. It was an awesome evening! The kids did so well. We were honored to be there.


Leonard R. Tucker Sr. Scholarship

Lisa Dowling was present at the St. Joseph Academy’s Senior Award Breakfast this morning! She presented Karissa Amrhein with the first annual Leonard R. Tucker Sr. Scholarship. This year three recipients – from three different area high schools — were chosen to each receive a one- time $1,000 scholarship to be used at the college of their choice. The award is named in honor of the late Leonard R. Tucker Sr., father of current president of Leonard’s Photography, Leonard Tucker, Jr. Founded in the 1900s, Leonard’s Photography is the largest school photography and yearbook printing company in the Southeast. Supporting local students has been an ongoing passion of the three-generation-run Tucker family operation

Karissa Amrhein is planning to attend Flagler College and major in Fine Arts and Digital Media.  She was the “go to” member of the yearbook staff, and has received praise for her exceptional journalistic work. In addition, Karissa has inspired others with her outstanding character and participation in mentor activities. She is the member of three different academic honor societies, and plans to combine her love of art and animals for her future career.


Hope you all enjoy your Memorial Day weekend!  I will be posting throughout. Leonard’s will be at Boca Ciega and Northport High School for prom this weekend as well! (I am sure going to miss prom season! It is definitely one of my favorite times of year!)



Sneak Peek Into Next Week:

I will be at Ridgeview High School for their Senior Kick-Off on Tuesday morning! We are all very excited (and nervous). There will also be Kick-Offs at Wellington High School and Dwyer High School!


(In lieu of Memorial Day, I thought I would leave you all with one of my favorite photos of our founders.)


Questions? Comments? Feel free to contact us at socialmedia@leonards.com

History Lesson: The Seventies

When you think of the 70’s what comes to mind? I think of bell-bottoms, platform shoes, huge sideburns and the Watergate Scandal. While those are certainly aspects of the seventies, the most important features of this decade were the societal shifts and the advancements being made in architecture, technology, and science!

During this decade Leonard’s was still located on St. George Street in downtown Saint Augustine. We had just begun processing our own color prints which were being offered to our growing number of schools throughout the state. It was also during this time that we purchased off-set printing presses that allowed us to print all of our paperwork internally (i.e: flyers, order forms etc.). However, one of the most important advancements we made was the creation of our Yearbook division. In 1977, we produced our first school yearbook!!


Below are a collection of photos from the seventies!




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Employee Spotlight: Getting to Know Our Leonard’s Team!

This week I got to interview Blanche from our Visual and Creative Marketing Department! She is yet another Flagler College graduate who has joined the Leonard’s team. Blanche studied Communications at Flagler and during her time there she had internships at WJXT and worked on a couple independent films. Check out the full interview!



  1. What is your name?

Blanche Joslin


  1. Which department do you work in?

Visual and Creative Marketing Department


  1. What are some of your daily tasks?

We create souvenir slideshows on a daily basis. In addition, we create marketing videos for Leonard’s and prom slideshows.


  1. How do you contribute to the Leonard’s team?

I try to make myself readily available to anyone at Leonard’s who may be in need of an extra hand.


  1. Here at Leonard’s we capture memories! What is one memory you are glad you captured through photography?

I have four photos that I took on top of Bora Bora. I was miserable from the near vertical climb and covered in mud, sweat, and blood. Now  I tell myself,  “At least I have the photos.” but while I was up there I almost didn’t take  any.


  1. What are three words that best describe you?

Avid. Tenacious. Derisive.


  1. Do you have any special talents?

I knit and crochet. That’s the extent of my non-work related talents.


  1. If you could learn to do anything, what would it be?



  1. If you could meet anyone, living or deceased, who would it be?

Leni Riefenstahl. She was a German film director that pioneered documentary film-making.


  1. What is the best part of waking up?

Waking up is horrible. Two hours after waking up is okay. The best part of two-hours-after-waking-up is that I don’t have to wake up again for a whole day.

  1. Is a picture worth a thousand words?

            Why are you reading this instead of just looking at my photo? It’s the combination of words and pictures that accurately convey meaning.




Senior Focus: Don’t Forget the Pearls!

Ladies, when you are preparing for your senior photo session, please do not forget statement jewelry. It speaks volumes about your personality. Don’t be afraid to go all out with a colorful necklace or earrings. The most popular jewelry during the formal photo shoots are pearls because they are super classy and simple. Regardless of if you plan on wearing jewelry or going without, your formals will turn out amazing!

What will you wear during your photo session?




Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Love it or Leave it?!

I am pretty sure you have all seen floral denim trousers. They have made their way into the fashion world and have been spotted all over the runways! These trendy pants are super popular right now. Patterns give a fun and flirty spin on regular old denim. They are extremely versatile! You can dress the up or down. The question is: do you love them? Should we embrace this trend or kick it to the curb?!

Let us know what you think! Your response can be featured on our blog !




Questions? Comments? Feel free to contact us at socialmedia@leonards.com