Love It or Leave It!

With the upcoming Senior Season, everyone will be researching the coolest trends for their photo sessions. Our new, ‘Love It or Leave It,’ feature will highlight new trends and fashion tips. I will take everyone’s feedback and ultimately come to the conclusion of whether we ‘Love It’ or think we should ‘Leave It!’

The trend for this week is collar necklaces! They are detachable necklaces that can definitely spruce up your look. The following article from the wonderful Teen Vogue shows ten ways to wear the super trendy collar necklaces. I am still skeptical. This could definitely be a hit if worn appropriately. Tell me what you think! Your response could be featured on our blog!



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We Love Prom!

Just wanted to take this time to note how much prom has changed since I was in high school. The Fleming Island High School prom was incredible! Kudos to their awesome faculty and staff for throwing such a swanky event. I can honestly say the students looked like they were having the time of their lives (which is the way it is supposed to be!). The photo booth was a hit! I loved how the Fleming faculty had a blast with it! I think the students saw how much fun they were having with it and decided it would be crazy not to participate! Overall, this weekend was a success!

I thought I would dedicate today’s blog to prom tips! The following are a collection of tips I feel are the most helpful!


– Get your prom dress professionally pressed or steamed before the big day

– Find out if your date knows how to dance! (If you have fair warning, you might be able to work on it beforehand!) 

– Don’t forget to visit us for photos! You will want to take formals. They always come out stunning! We will even have a photo booth at select proms. These are memories you will forever cherish!

-Tanning is NOT for everyone. However, if it is something that is important to you, there is nothing wrong with that. Try a gradual self tanning lotions! This is the safest way to get a nice glow before prom.

– Think about bringing a wrap or light jacket. It can get very cold in the venue!


– Keep the corsage refrigerated! It will keep the flowers looking great. (Think about bringing a bouquet to your date’s mom! You will score MAJOR brownie points)

– Think about getting a group of friends together to rent a limo! Ride to prom in style!

– Make sure your suit is pressed! You want to look sharp and well put together.

– If dinner is not included in your prom, plan a nice dinner for you and your date! You can even go with a group of friends!

Hope you all had an awesome weekend! Time to get back to the grind tomorrow. 


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Weekly Recap!

Aside from kick-offs and senior sales, we have been busy wrapping up our spring season. Yearbooks are starting to go out and schools are receiving their portraits. I love this time of year! Once we get through spring everyone in the building will be working hard to prepare for yet another eventful senior season.


Speaking of seniors, this weekend there are proms galore! We will be at ten proms tomorrow night. I will be at the Fleming Island High School prom! How exciting? I will be updating from the prom. I promise to contain myself. I get really excited about stuff like this. Who am I kidding? I get excited over EVERYTHING.


Overall, I think we had a successful week! Hope you all have a great Friday! I will be posting throughout the weekend.



PS: Over very own Regan Canada from the School Relations Department posted a guest blog for us today! She is super awesome so please check out her blog!

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Yearbooks: Memories Captured in Time!

I am very happy to have this opportunity to be a guest blogger for our Leonard’s social media team. While our main focus is school photography, I wanted to tune in to something else that is a big part of what we do: school yearbooks. Yearbooks are treasured items for many people. The photographs we take are not only to provide family and friends with special memories, but they are also used for our school yearbooks. We have an extensive yearbook team that puts together unique books with the help of the yearbook staff from each of our schools.

I think the yearbook production is an amazing part of what we do, because the school is hands on involved in creating their entire yearbook cover to cover! From designing the cover, to inserting pictures, we have it all covered with an array of design programs and even yearbook workshops to help make the process as smooth as possible. It is so nice to see this cumulative effort to create a wonderful remembrance.

The pages of a yearbook reflect on an entire school year of friends, activities, and the wonderful teachers and principals that guide us through our school years. I personally, still have every yearbook from my Kindergarten years and beyond. It is an extraordinary feeling to be able to look back and see where I was (and what my hair was doing!). I moved around a lot as a child and I am thankful to have these memories bound in a creative way. So, if you have an old yearbook at home, dust it off and take a look back in time. It will surely make you smile!  


Check out one of the various yearbook pages created by Leonards!



A traditional yearbook portrait!

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History Lesson: Leonard and Ruth in The 1930s

Before I share some incredible photos of the Leonard’s founders with you all, I would like to set the scene, so to speak! There was so much going on during the thirties. I feel it would be a good idea to give you all some context.

The 1930s are known best for The Great Depression and the severe economic hardships that were felt worldwide. Despite the effects of The Great Depression, there were still innovations being made in many areas, including technology, aviation, film and the arts.

During this time,St. Augustine experienced innovations of its own. As the economy rebounded by the mid to late thirties, commercial fishing began to blossom into a booming industry. Many different people from various regions and cultures flocked to St. Augustine contributing new techniques to the fishing and boat building industries.

It was also during this decade that the famous Villa Zorayda Museum opened its doors. The building was constructed in 1883 as the residence for Mr. Franklin Smith. It is 1/10th the scale of a section of the Alhambra Palace in Granada, Spain. The building itself is considered to be a great masterpiece; made from coquina in the Moorish Spanish architectural style. The museum featured priceless antiques and well-known collections that remain on display today.

In 1933, our beautiful Castillo de San Marcos was transferred to the control of the National Park Service, where it remains today. Prior to this transfer, the Fort had been cared for by the War Department and theSt.Augustine Historical Society. This transition proved to be beneficial. Renovations of the Fort began during the mid thirties. Under the National Park Service, the Fort’s preservation was guaranteed.

Now that you all have an idea of what was going on during this decade, we can refocus on the Tuckers! This week I have put together a collection of photos of our founders, Leonard and Ruth Tucker, from the 1930s. Through the photographs, we see Leonard and Ruth’s adolescent and teenage years. Although the forties are where it all begins, it was during this decade that their budding romance emerges.

Hope you all enjoy the photos! They just keep getting better and better!



Our beautiful Castillo de San Marco in 1939.

Leonard R. Tucker Sr.

Dolores, Eleanor and Leonard

The Tucker Family portrait.

The Sigwalt Family

Ruth at age 15.

Ruth during the late 30’s.


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Employee Spotlight: “Getting to Know Our Leonard’s Team!”

This week I was able to interview Lynn Snipes from the School Relations Department. Lynn is an incredible part of our team! She is in constant contact with our customers, schools, sales representatives, photographers and staff. It’s clear that she loves to help and we at Leonard’s certainly appreciate all of her hard work. It is amazing to work with people as genuine as Lynn.

Check out my interview with Lynn!


  1. What is your name?

Lynn Snipes

  1. Which department do you work in?

School Relations Department

  1. What are some of your daily tasks?

Entering school contracts, scheduling picture days, assisting sales and school representatives, as well as, photographers and customers.

  1. How do you contribute to our customer service team?

I really love helping people.  The majority of people we speak with have a problem.  It’s great to be able to say “how can I help you” and know that Leonard’s will support me.

  1. Here at Leonard’s we capture memories! What is one memory you are glad you captured through photography?

Walking my, now 22 year old college graduate, daughter into Kindergarten.

  1. What are three words that best describe you?

Dependable, Honest, Loyal

  1. Do you have any special talents?


  1. If you could learn to do anything, what would it be?

This is embarrassing, but I wish I knew how to take great photos!

  1. If you could meet anyone, living or deceased, who would it be?

Jesus Christ (although confident one day we will meet)

  1. What is the best part of waking up?

Being with the people I love that love me back.

  1. Is a picture worth a thousand words? 

YES.  Just take a look at a photograph of someone you’ve loved and lost.


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Senior Focus: The Vogue Session

Since our senior photo shoots are right around the corner, I thought it would be a cool idea to dedicate our Senior Focus feature to our fabulous Vogue Session! Before I get too far, I have to let you all know that this is a session only offered at our St. Augustine location.

What makes the Vogue Session so special? Well, our seniors receive star treatment from the very beginning to the end of their shoot. We provide them with their very own personal professional stylist to do their hair and make-up. Then they have a special one-on-one photo session with one of our Senior Fashion Photographers. This exclusive shoot will be on location either at a local park, downtown St. Augustine, the beach or a location of their choice. Our well established, professional stylist coordinates their hair and makeup with their wardrobe and backgrounds to help create a session that captures them completely. The Vogue Sessions usually lasts three to four hours.

Interested in a Vogue Session? Contact us directly for more information! 1.800.815.4852


Check out a little sneak peek of our Vogue Session!


Vogue Session

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Leonard’s Photographer Lands Corporate JCPenney and Seventeen Magazine Photo Shoot

JCPenney and Seventeen Magazine teamed up to award the junior and senior girls of the Jacksonville Naval Air Station High School with all the essentials for a glamorous prom look! Four girls were chosen to receive prom makeovers. This included a special JCPenney shopping trip with Seventeen senior fashion editor, Annebet Duvall, as well as hair and make-up styling. These students were chosen to be honored for their amazing service to our nations as members of military families.

Our very own Tom Addison was contacted by a corporate JCPenney agent to photograph the makeovers of the four special students. Tom Addison is Leonard’s Photographic Supervisor and one of the leading photographers in the industry. Addison photographed the “before and after’ shoot as well as documented the whole make-over process. This is an achievement that makes Leonard’s extremely proud.

 In the year Addison has been with Leonard’s, he has attained several noteworthy accomplishments. Aside from shooting multiple covers for local and statewide magazines, Addison also books a wide variety commercial photo shoots on a national level. Last October, Addison won an international contest for Ujena’s Swimwear and Fashion. This was a competition in which he went up against exceptional photographers from all over the world and won first place honors.

This senior season, Addison will be traveling and managing the Leonard’s photography crews throughout the state of Florida and Georgia. Addison has been creating new backgrounds and sets for the upcoming season.


Earth Day in Your Own Backyard!

I hope you all had the chance to celebrate Earth Week! I was very fortunate to be able to get out and appreciate Mother Earth this weekend. Although it rained terribly for most of the weekend, we did get some gorgeous weather. There is no better way to celebrate Earth Week than enjoying your very own beautiful town. In honor of the recent Earth Week, I have put together a collection of scenic photos taken by Leonard’s Photographic Supervisor, Tom Addison. These photos highlight some of the best landmarks of  St. Augustine.


Leonard’s makes some pretty awesome contributions to help the environment. If you missed our Earth Week feature please check it out!

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Earth Week: Leonard’s Makes Green Contributions!

This Earth Week, we’ve decided to share some of the things we do around here at Leonard’s to make a difference. While I have always known about the little things we do here and there, I was truly blown away by our contributions! Check them out!

Hopefully you guys will go out and celebrate Earth Day tomorrow! I will be with my dogs at one of the largest dog parks in Northeast Florida. Over forty-two acres of doggie fun!


We use Soy Based Inks

• It is more environmentally friendly.

• Soy based inks are available in brighter colors.

• It also improves the life span of our printers.

• This type of ink makes it easier to recycle paper.

• It is more economic in the long run!

We Recycle Paper

• Recycling 1 ton of paper saves 17 mature trees, 7,000 gallons of water, 3 cubic yards of landfill space, 2 barrels of oil, and 4000 kilowatt hours of electricity. This is enough energy to power the average American home for 5 months.

• The process of recycling paper instead of making it from new materials generates 74 percent less air pollution and uses 50 percent less water.

• Manufacturing recycled paper uses 60 percent of the energy needed to make paper from new materials.

• Over 73 percent of all newspapers are recovered for recycling. About 33 percent of this is used to make newsprint the rest is used to make paperboard, tissue, or insulation.

• A little more than 48 percent of all office paper is recycled. This is used to make writing papers, paperboard, tissue, and insulation.

We Recycle Metal

• Recycling steel and tin cans saves 74 percent of the energy used to make them.

• Americans throw away enough aluminum every month to rebuild our entire commercial air fleet.

• Americans throw out enough iron and steel to continuously supply all the auto makers in the entire nation.

• When you throw away an aluminum can you waste as much energy as if you’d filled the can half full of gasoline and poured it into the ground.

• Recycling one aluminum can saves enough energy to run a 100 watt light bulb for 20 hours, a computer for 3 hours, and a TV for 2 hours.

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